Stock in Nintendo, which part owns Pokemon Go, jumped 25 percent on Monday, adding about $5 billion to its market value as investors assessed the breakout game.Д«ut Jefferies analyst Atul Goyal says thatвЂ™s just the tip of the iceberg and now targets a share price of 30,000 yen, nearly 50 percent higher still. вЂњTenants have had no say, no input, and now theyвЂ™re part of it.вЂќ вЂњThis is the problem with technology adoption - we donвЂ™t have time to slowly dip our toe in the water,вЂќ he says. Todd Richmond, a director at the Institute for Creative Technologies at the University of Southern California, says a big debate is brewing over who controls digital assets associated with real world property. New YorkвЂ™s subway is warning people not to jump onto the tracks to chase digital вЂњRattatas.вЂќ At the Associated Press bureau in Los Angeles, an outdated reference to a statue no longer on the property beckons Pokemon players in from the street. Phoenix police are telling people not to trespass while playing the game. A man who lives in a former church says his home - now also a Pokestop - has become a digital magnet for Pokemon Go players, who sometimes block his driveway and passing traffic as they pull over to stare at their phones. Louis, police say robbers perched near attractive digital spots to rob players engrossed in the game. WHOвЂ™S TO BLAME WHEN PLAYING REALLY GETS OUT OF HAND? вЂњSo we put up some signs.вЂќ The deli plans additional Pokemon-related activities in the future. Given that the shop is bracketed by Pokestops on one side and a battle arena on the other, players вЂњhave no choice but to walk past us,вЂќ says owner David Nottage III. (The game is notoriously hard on batteries.) In San Francisco, enthusiastic players working for KawikaвЂ™s Ocean Beach Deli likewise set out lures and branded the store as a вЂњcharging stationвЂќ for drained phones. вЂњOur corner was essentially lit up all day long,вЂќ says Huge executive creative director Derek Fridman.

The lures increase the chance that rare Pokemon with names like вЂњStarmieвЂќ and вЂњPoliwagвЂќ turn up nearby - drawing players in turn. So it spent about $40 in real money to add digital вЂњluresвЂќ to the stops, refreshing them every 30 minutes. Some shops are exploring ways to use Pokemon GoвЂ™s digital вЂњluresвЂќ to drum up business.ДЄn Atlanta cafe owned by digital ad agency Huge turned out to be roughly 30 feet away from two prominent вЂњPokestopsвЂќ where players go to stock up on digital gear.

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